What makes ruya different?
Who we are?
We are ruya, a digital-first Islamic bank which believes in empowering individuals, businesses and communities in the UAE to help achieve their goals in life. Our mission is to champion a fairer and more sustainable world through ethical Islamic banking practices, exemplary customer service and community engagement, deeply rooted in our core values of Prosperity, Integrity, Partnership and Community.
Foundations
Headquartered in Ajman, UAE, ruya was born out of the desire to bring a modern spin to Islamic finance by blending cutting-edge technology with the principles of Islamic banking.
Launched in 2024, this disrupter in the finance industry is officially licensed by the Central Bank of the UAE and distinguishes itself by providing a digital banking experience, guided by the pillars of fairness, transparency and social responsibility.
Deeply ingrained in the community, ruya places a high priority on providing support for families, entrepreneurs and small businesses.
Mission
We champion a fairer and more sustainable world through ethical Islamic banking practices, exemplary customer service and community engagement.
Purpose
We believe in empowering individuals, businesses and communities in the UAE to help them achieve their goals in life.
Values
At ruya, we are defined by four core values:
- Community: Support strong connections and community well-being.
- Prosperity: Committed to creating paths to individual and collective success.
- Integrity: Ensure transparency, honesty and trust.
- Partnership: Collaborate for shared success with clients, communities and stakeholders.
How to download the ruya app
The ruya app is available to download from Google Play and App Store. Signing up is easy and quick, and your new Islamic account will be up and running in only a matter of minutes.
Connect with ruya
We share values, prosperity and community spirit. Find out the story behind the UAE’s first digital Islamic community bank.
Bank with us
Discover our Shari’ah-compliant services to help you meet your financial goals.
